DOOH advertising in Mumbai, or digital out-of-home advertising, refers to digital signage used to display advertising in public spaces outside of the home. It is a form of out-of-home (OOH) advertising that utilizes digital displays like LED billboards, digital posters and digital screens to deliver dynamic and targeted advertisements.
Unlike traditional static OOH advertising on billboards and posters, Digital OOH advertising allows for more flexible and engaging ad content. DOOH advertising networks are connected to a central ad server that allows advertising content to be changed in real-time and tailored to the audience, location or time of day. This makes DOOH advertising in Mumbai a powerful advertising medium with the combined benefits of digital ads and wide OOH reach. Crown Media also excels as a Cinema Advertising agency in Mumbai.
Some key benefits of DOOH advertising over traditional OOH include:
- Dynamic and Engaging Content – Video, animation and real-time data can be displayed to capture audience attention.
- Targeted and Contextual – Ads can be contextualized and personalized based on factors like demographics, location, weather, time of day etc.
- Measurable – Digital displays allow for detailed campaign measurement and analytics on impressions, dwell time, engagement etc.
- Flexible – Content can be changed instantly and ad space can be bought more flexibly.
- Cost-effective – DOOH platforms allow advertisers to capitalize on the high impact and reach of digital OOH advertising at affordable costs.
With falling costs of LCD and LED screens, DOOH advertising in Mumbai is rapidly growing as an effective out-of-home advertising medium. It combines the creative impact of digital with the broad reach of traditional OOH.
Types of DOOH Advertising
Types of DOOH Advertising
DOOH advertising encompasses many forms of digital signage and screens found in public spaces. Here are some of the most common types of Digital OOH advertising:
Billboards
Digital billboards are a popular form of DOOH advertising. They are large format digital displays located alongside highways, major roads, and other high-traffic areas. Digital billboards allow for engaging video and animation, as opposed to static images on traditional billboards. They capture attention with dynamic content that changes frequently.
Transit Advertising
Transit advertising includes DOOH screens placed inside and outside buses, trains, taxis, rail stations, and airports. It allows brands to reach people on the move in their daily commutes. Transit advertising can include screens inside vehicles, as well as large format displays in stations and terminals.
Malls and Retail Spaces
Digtial OOH advertising is prevalent in malls, retail stores, and other shopping destinations. Digital displays can be found throughout malls, mounted on walls, columns, and directories. Retailers often have video walls and digital signage behind counters and in window displays. Brands have many creative options for engaging shoppers.
Gas Station Video Screens
Gas station pumps now feature small video screens that advertise to customers as they refuel their vehicles. This captive audience represents an opportunity for brands to connect through targeted video ads and messaging.
Restaurant and Bar TV’s
TVs in restaurants, bars, and other hospitality locations allow DOOH networks to engage patrons. Suitable content and careful targeting ensure the ads are non-intrusive while waiting for food or drinks.
Digital OOH Advertising
Digital out-of-home (DOOH) advertising, commonly known as digital OOH advertising or digital outdoor advertising, refers to outdoor advertising that utilizes digital signage. DOOH has become extremely popular in recent years as the digitization of billboards and signage has allowed for more creativity, interactivity, and data-driven targeting with outdoor ads.
Notable DOOH Advertising Campaign Examples
Some of the most creative and impactful DOOH advertising campaigns in recent years include:
Airbnb “Night At The Louvre”
Airbnb partnered with the Louvre Museum in Paris to allow contest winners to spend a night at the museum. Large-scale digital billboards promoting the contest generated huge buzz and interest. The campaign aimed to showcase Airbnb as an experience-focused brand and resulted in global press coverage worth over $10 million.
Netflix “Narcos”
To promote season 2 of its original series Narcos, Netflix took over digital billboards in New York City’s Times Square and played raw footage of a DEA drug raid. The disturbing footage mimicked a scene from the show and helped generate intrigue and controversy. Netflix reported a high level of social sharing and press coverage of the stunt.
Burger King “Whopper Detour”
Burger King offered 1 cent Whoppers to users of its app, but only if they went within 600 feet of a McDonald’s location. This clever campaign of digital ooh advertising drove over 1 million app downloads and brought in new customers by redirecting them from a competitor. It highlighted the brand’s personality and ingenuity.
Spotify “2017 Wrapped”
Spotify’s annual personalized Wrapped campaigns leverage DOOH billboards dynamically tailored to each viewer. The campaign combines data like users’ listening habits and favorite artists with real-time facial detection to showcase a “year in review” style message unique to them. This innovative use of digital billboards effectively engages listeners.
The Future of DOOH Advertising in Mumbai
The future looks bright for DOOH advertising in Mumbai as this dynamic medium continues to grow and evolve. Here are some of the key trends we can expect to see in the coming years:
Continued Growth and Adoption
DOOH advertising in Mumbai spend is forecasted to continue growing at a rapid clip, as more advertisers realize its advantages over traditional OOH options. As costs come down and flexibility improves, DOOH advertising in Mumbai networks will expand and become even more ubiquitous.
New Technologies
Emerging technologies like augmented reality, NFC, and facial recognition will open up new creative possibilities for DOOH campaigns. We will see ads that can interact with consumers’ smartphones and change dynamically based on who is viewing them. This will make DOOH advertising in Mumbai ads more engaging and targeted.
More Interactivity
With improved connectivity and touchscreen capabilities, future DOOH advertising in Mumbai displays will enable more interactive experiences for consumers. Ads will evolve to be more immersive and participatory.
Greater Targeting
DOOH advertising in Mumbai networks is getting smarter about using first and third-party data to target ads to relevant audiences in real time. Integration with programmatic platforms will allow DOOH ads to be highly customized and responsive.
More Metrics and Attribution
As measurement capabilities improve, DOOH advertising in Mumbai will offer better insights and attribution. Advertisers will be able to optimize campaigns based on accurate foot traffic metrics and understand DOOH’s impact across online and offline channels.
DOOH advertising has shifted from traditional billboards to an innovative medium offering rich data, interactivity, and seamless consumer experiences. The possibilities are wide open for Digital OOH advertising to become an even more valuable and integral part of omnichannel advertising strategies.