Thane
- Size: 8ft x 3ft
- No of Boards: 250 qty
- Advertising Area: All Platform inside the Station
* Package Rate: Call for Pricing
Ghatkopar
- Size: 8ft x 3ft
- No of Boards: 250 qty
- Advertising Area: All Platform inside the Station
* Package Rate: Call for Pricing
Kalyan
- Size: 8ft x 3ft
- No of Boards: 250 qty
- Advertising Area: All Platform inside the Station
* Package Rate: Call for Pricing
Bandra
- Size: 8ft x 3ft
- No of Boards: 250 qty
- Advertising Area: All Platform inside the Station
* Package Rate: Call for Pricing
Dadar
- Size: 8ft x 3ft
- No of Boards: 250 qty
- Advertising Area: All Platform inside the Station
* Package Rate: Call for Pricing
Borivali
- Size: 8ft x 3ft
- No of Boards: 250 qty
- Advertising Area: All Platform inside the Station
* Package Rate: Call for Pricing
Railway station board advertising in Mumbai refers to ads that are displayed on boards and billboards at railway stations. This is a popular out-of-home advertising medium, allowing brands to reach consumers when they are traveling by train, similar to the strategic services a railway station board advertising agency provides.
Railway station advertising boards, closely monitored and managed by a railway station board advertising agency, come in different shapes and sizes and are placed at strategic locations within railway stations. These can include platforms, waiting areas, ticketing counters, entry and exit gates, foot over bridges, etc., areas where a railway station board advertising agency knows your ad can gain maximum visibility. Brands can choose from static and digital display boards to showcase their ads, often with the guidance of railway station board advertising services, ensuring they select the most effective format.
With millions of passengers passing through railway stations every day across India, railway station board advertising in Mumbai, facilitated by a railway station board advertising agency, offers an unparalleled opportunity for brands. It allows them to target a large captive audience cost-effectively, leveraging the expertise of a railway station board advertising in Mumbai for the best placements and strategies.
Most urban Indians across socio-economic groups use railways for transportation on a regular basis. Railway station board advertising in Mumbai, guided by the strategic planning of a railway station board advertising agency, allows brands to reach them effectively when they are idle and waiting at stations, ensuring that the advertisements placed are not just seen but are engaging and memorable.
This form of out-of-home advertising has grown tremendously over the years. With the privatization of railways and the introduction of public-private partnerships, the advertising potential has grown multifold. Railway station board advertising in Mumbai services is now recognized as a mainstream media channel rather than just a transit medium. “In addition, Crown Media also serves as the Best Foot Over Bridge Advertising Agency in Mumbai, further expanding its scope within the realm of railway station board advertising services.
Benefits of Railway Station Board Advertising
Railway station board advertising services offer numerous benefits for brands looking to reach a large, captive audience in a high-impact setting. Some of the key advantages include:
High Footfall
Railway stations see thousands of daily commuters and travelers passing through. This guarantees high visibility and reach for brands advertising on station boards, effectively leveraged through a railway station board advertising agency. The sheer volume of footfall makes railway media, optimized by a railway station board advertising services, an unmissable opportunity
Captive Audience Frequency Standout Factor
Travelers waiting at platforms for trains often have little to do except look around. Furthermore, station board ads, strategically placed by a railway station board advertising agency, can effectively capture their attention during this downtime. The audience is essentially a captive one, thus open to absorbing brand messages, making the services of a railway station board advertising services invaluable in reaching and engaging this group.
Many working professionals and students commute via train daily or weekly. Repeat exposures to station board ads, deftly orchestrated by a railway station board advertising in Mumbai, each time they pass through the station boosts ad recall and brand awareness significantly. Frequent touchpoints, facilitated by the strategic placements of a railway station board advertising agency, drive home the brand messaging effectively.
Station board ads are visually impactful with their larger-than-life presence. Additionally, there is little advertising clutter on platforms compared to other OOH options. As a result, a station board ad can dominate the view and stand out strikingly amidst the crowds. Therefore, this makes railway advertising hard for audiences to ignore.
Types of Railway Station Board Advertisements
Railway station board advertising in Mumbai offers a wide variety of advertising formats and options. Here are some of the main types of railway station board ads available:
Backlit Displays
Backlit displays, a service provided by our railway station board advertising agency, showcase advertising content either printed on a translucent material or etched on acrylic, both illuminated by a light source located behind them. The result is a vibrant, attention-grabbing board that differentiates itself on station platforms.
Frontlit Displays
In frontlit displays, a key offering from our railway station board advertising services, the light source is strategically placed in front of the ad creative, illuminating it directly. These boards are designed with the light focused on the display rather than shining through it, enhancing visibility.
Digital Displays
With the inclusion of high-definition LCD and LED screens, our railway station board advertising services bring to the table digital signage that captivates audiences with engaging video and audio ads. These digital displays have the versatility to showcase various creatives or messages at different times and can be instantly updated, making them exceptionally useful for campaigns that need to respond swiftly to current events
Conventional Displays
Conventional display boards include simple printed posters, hand-painted boards, and vinyl wraps. Moreover. these economical options work well for promoting events, new products/services, and branding campaigns on a budget. Additionally, their static nature also offers high visual impact.
Railway station board advertising in Mumbai offers many options—from backlit and digital displays for high visual impact to conventional boards for value. Selecting the right format and placement is key to an effective station advertising strategy.
Key Factors in Railway Station Board Ad Placement
When it comes to placing ads on railway station boards, there are several key factors to consider:
Location
Leveraging our railway station board advertising services, the placement of the board within the station becomes a key component for successful outreach. Moreover, the location of the board within the station is crucial. Boards placed in high-traffic areas like near the main entrance/exit, ticket counters, food courts, etc. will get maximum visibility. Additionally, platform boards get visibility from passengers waiting for trains. Try to place ads on platforms for major routes. Furthermore, boards near parking areas target drivers entering/exiting the station.
Size
Incorporating our railway station board advertising services amplifies the impact of your campaign, and when it comes to visibility, size matters. Larger boards are more likely to catch the eye, with recommended dimensions being 6×3 ft, 8×4 ft, and 10×5 ft, ensuring your message stands out. However, in the bustling environment of platforms and other crowded areas within the station, opting for smaller boards might be more practical and equally effective.
Position
Place boards at eye-level for maximum impact. Avoid placing too high or too low. Vertical boards are ideal on platforms or walkways as people pass by. Horizontal boards work well in open areas.
Angle of Vision
Straight-on visual angles give maximum clarity. Avoid side angles or too sharp angles. Place boards so commuters approach the board head-on for the best view. Allow enough time for commuters to notice, read and absorb the ad message.
Measuring Effectiveness
Railway station advertising offers great potential to reach large audiences. However, it is critical to measure effectiveness in order to optimize your ad strategy over time. Here are some key ways to measure the impact of railway station board advertising.
Railway station board advertising in Mumbai offers an excellent opportunity for brands to reach a large audience.
With high footfall and dwell times, station boards guarantee repeated exposure and brand recall. Railway station board advertising in Mumbai services comes in different sizes and placements, allowing brands to choose options that suit their budget and objectives. While the cost is higher than other OOH formats, the impact and ROI can also be significant when executed well.
This medium will continue to be relevant in the digital age, as the contextual nature and real-world presence of station boards capture audience attention. Technology can complement station boards through digital screens, interactive displays and rail media advertising.
As cities expand their metro and railway networks, more stations will emerge as desirable advertising sites. Brands that creatively adapt their messaging and leverage key stations can derive great mileage from railway board advertising.
With rigorous planning, attractive designs optimized for the medium and strategic ad placement, railway station boards advertising services provide a powerful platform for brands to engage and influence the daily commuter and traveling consumer.
Backlit Displays
Backlit displays, a service provided by our railway station board advertising agency, showcase advertising content either printed on a translucent material or etched on acrylic, both illuminated by a light source located behind them. The result is a vibrant, attention-grabbing board that differentiates itself on station platforms.
Frontlit Displays
In front lit displays, a key offering from our railway station board advertising in Mumbai services, the light source is strategically placed in front of the ad creative, illuminating it directly. These boards are designed with the light focused on the display rather than shining through it, enhancing visibility.
Digital Displays
With the inclusion of high-definition LCD and LED screens, our railway station board advertising services bring to the table digital signage that captivates audiences with engaging video and audio ads. These digital displays have the versatility to showcase various creatives or messages at different times and can be instantly updated, making them exceptionally useful for campaigns that need to respond swiftly to current events
Conventional Displays
Conventional display boards include simple printed posters, hand-painted boards, and vinyl wraps. These economical options work well for promoting events, new products/services, and branding campaigns on a budget. Their static nature also offers high visual impact.